Essilor of America Global Trade Marketing Manager in Singapore
Develop the trade marketing platform of the division, manage the plans with excellence, competence and industries’ specific requirements.
Ensure coherence and consistency across the Subsidiaries in developing the best in class trade marketing activations and sales plans.
Ensure all marketing and trade tools are relevant and available on time for the regions, managing simultaneously budgets, implementations and executions.
Develop methodological processes to ensure the marketing initiatives are executed with excellence and global consistency.
Act as the primary point of contact with the customer base for the execution of initiatives agreed by the management, i.e. Promo Islands, HPP, trade incentives, marketing activations.
Plan, develop and implement personalization projects with internal and external partners
Prepare and manage Duty Free trade fairs (Singapore and Cannes) and international eyewear shows (Mido and Opti)
Participate in key business reviews’ preparation and presentation and generate fresh ideas and consistent plans.
Participate in cross functional consumer brand exposure team to shape brand activation strategy and implementation.
Ensure alignment across the Business Units and on field sales needs and marketing initiatives.
Align with other Marketing Managers and Directors to ensure a consistent and coherent look for the brand; keeping fixtures and visuals up to date and ensuring timing of promotional events are aligned to ensure maximum impact
Fully understand the market dynamics of the eyewear industry to seek out and identify business growth opportunities (brand strategies and new product development) in liaison with Marketing and Sales
Continuously gather intelligence/research on the brand’s performance, customer and consumer attitudes to identify opportunities and improvements.
Present and review marketing activity and performance at sales and marketing meetings. .
Traveling Requirements: 40%
Perimeter: Asia Pacific, Europe
Bachelor or Master Degree in related field
7-10 years of relevant professional experience (in Travel Retail, Eyewear, Beauty, FMCG) in APAC, EMEA, preferably combined with a commercial role is an added advantage
Eyewear experience is a plus and execution experience
Strong analytical skills
Strong proficiency of Excel and PowerPoint
Excellent communication and presentation skills
Global mindset and previous international experience are a plus
A team player with proactive and flexible approach
https://www.essilorusa.com/careers/diversity-inclusion Essilor of America and/or its subsidiaries is an Equal Opportunity Employer.