Essilor of America Digital Performance and Ecommerce Senior Manager in Singapore
Being one of the biggest eyewear manufacturers in the world, we’re launching our eCommerce business globally for one of our key eyewear brand. This is a unique opportunity for the right candidate to help one of Asia’s biggest eyewear brands on its quest to launch new markets, playing a crucial role in the global ecommerce strategy.
Key Mission: Lead and drive the digital strategy and ecommerce existing business and new markets expansion.
In charge of the digital strategy and ecommerce business, the candidate has to roll out a go- to market strategy for US and Europe by building up the right digital and business approach vs the markets to drive conversion to sales but also awareness and consideration (direct and indirect sales).
The candidate needs to be highly comfortable with numbers (margin structure), has a strong business mindset, be entrepreneur and leader in driving the strategy and sales. Working like a ‘start up’ entity, the candidate needs to be pro-active, agile, flexible, has a strong relationship skill to work well with his/her pears (marketing, creative, supply etc) and be team spirit driven.
Roles & Responsibilities:
Drive direct and indirect sales from different approach (paid social, ppc, display etc)
Analyse campaign performance, identify trends, and suggest opportunities for improvement to the wider team
Build high scale advertising campaigns through Facebook, Instagram, Search using multiple levers: audience, product, placement, creative, copy, video, bidding
Optimise campaigns and adjust bids and budget based on direct response best practices
Problem solve and troubleshoot campaign performance by blending creativity and analytical skills
Adapt / be aware of campaign performance in real time and ready to make adjustments
Build the CRM strategy to be completely part of the business strategy
A pro-active approach and motivation to show initiative to growing a direct-to- customer brand with social advertising
Build the Search strategy to improve brand’s visibility and awareness
Strong understanding of Google Analytics & Facebook Ads Manager in an e- commerce environment
Minimum of 5 years experience (of client side) in the ecommerce and digital performance fields.
Have worked in a small structure and started an ecommerce business with proven and fast results.
Proven track record in hitting KPIs with digital performance campaigns
Experience with Facebook Business Manager Suite, Google Adversiting suite
Team management skill (have managed different nationalities)
Be “Consumers centric” driven
Sharp eye for detail, and keen sense of aesthetics
Proactive attitude and a good communicator
Open-minded, “Think of the box” mindset
Ability to multitask and work under tight deadlines
https://www.essilorusa.com/careers/diversity-inclusion Essilor of America and/or its subsidiaries is an Equal Opportunity Employer.