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Essilor of America Digital and Media Manager / Senior Analyst in Singapore

ABOUT ESSILOR

Essilor is the world leader in ophthalmic optics, proud owner of some of its flagship brands Varilux®, Crizal®, EyezenTM, Transitions®, Definity®, Xperio®, Optifog™, Foster Grant®, Bolon® and Costa®. Our products are distributed in more than 100 countries. The Group designs, manufactures and markets an extensive range of vision care solutions that help to correct, protect and prevent risks to perfect vision.

Sustainability is at the heart of Essilor’s mission, with healthy vision for all contributing to several of the UN’s Sustainable Development Goals. In 2015, Essilor was recognized in Fortune’s Change the World list, for the progress it is making in addressing the issue of visual health as part of its core business strategy. All employees of Essilor will help to deliver in sustainability and carry out our mission.

The Group's human and societal commitment to making better vision accessible to all is what drives the 69,000 Essilor people every day. Strong corporate culture, a result of its nearly 170-year history is based on values of entrepreneurship, respect for others and shared trust, cooperation spirit, diversity and innovation.

In line with its mission to improve lives by improving sight, Essilor allocates more than €200 million to research and innovation to widen access to eye-wear that is tailored to each person’s unique visual needs and lifestyle. It leverages a world class supply chain including 32 plants, 475 prescription laboratories and edging-mounting facilities and 14 distribution centers to serve more than 350,000 clients worldwide. The Group also develops and markets equipment, instruments and services for eye care professionals.

Key Responsibilities:

  • Drive strategy, planning and execution related to marketing plans for Transitions brand in AMERA (Asia Pac, Middle East, Turkey, Russia & Africa) while tracking against key metrics

  • Drive consumers through the marketing funnel (including Acquisition, Engagement and Retention marketing)

  • Test, learn and optimize brand marketing opportunities within content, audience segmentation, and media channels

  • Help define Key Performance Indicators, benchmarks and goals for marketing campaigns

  • Manage, run, monitor monthly performance and media campaign results from multiple marketing channels (Paid Search, Digital Display, Social, Email, etc.) for key markets

  • Manage agency deliverables and budgets for media deployments

Key Requirements:

  • Bachelor’s Degree in Business or Marketing (Master’s Degree preferred)

  • 3-4 years’ experience in brand communication, media planning & execution

  • Passionate about digital and innovation

  • Committed and resilient individual who is open to new adventures

  • Independent worker and able to deliver within tight timelines

  • Outgoing personality, strong communicator with good networking skills (Hit us up!)

  • Good sense of initiative and strong in follow-up skills

https://www.essilorusa.com/careers/diversity-inclusion Essilor of America and/or its subsidiaries is an Equal Opportunity Employer.

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