DEP - Marketing Campaign Manager - 37000863

Date: May 17, 2024

Location:

TALLAHASSEE, FL, US, 32399 TALLAHASSEE, FL, US, 32310 TALLAHASSEE, FL, US, 32303 TALLAHASSEE, FL, US, 32312 TALLAHASSEE, FL, US, 32305 TALLAHASSEE, FL, US, 32302 TALLAHASSEE, FL, US, 32316 TALLAHASSEE, FL, US, 32308 TALLAHASSEE, FL, US, 32301 TALLAHASSEE, FL, US, 32317 TALLAHASSEE, FL, US, 32309 TALLAHASSEE, FL, US, 32311 TALLAHASSEE, FL, US, 32304

The State Personnel System is an E-Verify employer. For more information click on our E-Verify Website (http://www.dms.myflorida.com/workforce_operations/human_resource_management/for_job_applicants/e_verify) .

Requisition No: 829342

Agency: Environmental Protection

Working Title: DEP - Marketing Campaign Manager - 37000863

Pay Plan: Career Service

Position Number: 37000863

Salary: $45,000 to $55,000

Posting Closing Date: 05/31/2024

Total Compensation Estimator Tool (https://compcalculator.myflorida.com/)

“Marketing Campaign Manager”

DEVELOPMENT REPRESENTATIVE II

State of Florida

Department of Environmental Protection

MULTIPLE VACANCIES

Our Organization and Mission:

The Florida Department of Environmental Protection (DEP) is the state’s lead agency for environmental management and stewardship - protecting our air, water and land. The vision of DEP is to create strong community partnerships, safeguard Florida’s natural resources and enhance its ecosystem.

The Work You Will Do:

The individual in this role will serve as the Marketing Project Coordinator, reporting to the Marketing and Multimedia Services Project Manager. Their primary responsibility is to develop, coordinate, execute and track marketing tasks, initiatives and campaigns for the department. The Marketing and Multimedia Services Director, Marketing and Multimedia Services Project Manager and the Director of Communications will assign these responsibilities.

The primary focus of this position is to develop, implement, and execute strategic marketing plans for Florida State Parks, Office of Resilience and Coastal Protection and other water quality-related areas. Additional marketing support may be required for various program areas on a case-by-case basis.

To excel in this role, it is essential to have professional experience in marketing and communication efforts, strong team relationships, creativity, and the ability to develop effective strategies. The candidate should also be able to work independently with little supervision and work collaboratively with a diverse team and staff.

The job may require occasional travel for marketing/communications events and research campaigns.

The Difference You Will Make:

The Office of Marketing and Multimedia Services develops public outreach initiatives to educate the public on environmental issues, encourage environmental responsibility and highlight DEP initiatives that help protect Florida’s environment for current and future generations.

The Florida Department of Environmental Protection (DEP) focuses on creating strong community partnerships, safeguarding Florida’s natural resources and enhancing its ecosystems. This includes overseeing and implementing dozens of regulatory, resource management and restoration programs. DEP also manages 175 state parks, trails and historic sites as well as 45 coastal and aquatic areas, which provide world-class recreational opportunities to Floridians and visitors.

How You Will Grow:

DEP encourages its leaders to constantly innovate and seek efficiencies. We believe in supporting and encouraging you as you take on important and often complex projects while offering you the opportunity to gain valuable experience quickly.

Where You Will Work:

Tallahassee, Florida’s Capital City, lined with rolling hills, oak trees, and canopied roads combines old world charm with a modern pace of life. Home to two major universities as well as state government, Tallahassee is a mid-sized city in the heart of Florida’s Big Bend. Tallahassee is a highly desirable location for both those seeking their first job or those ready to enter the next exciting chapter in their career.

The Benefits of Working for the State of Florida:

Working for the State of Florida is more than a paycheck. The State’s total compensation package for employees features a highly competitive set of employee benefits including:

• Annual and Sick Leave benefits;

• Nine paid holidays and one Personal Holiday each year;

• State Group Insurance coverage options, including health, life, dental, vision, and other supplemental insurance options;

• Retirement plan options, including employer contributions (For more information, please click www.myfrs.com );

• Flexible Spending Accounts;

• Tuition waivers;

• And more!

  For a more complete list of benefits, visit www.mybenefits.myflorida.com .

  Pay:

  $45,000 – $55,000

  Your Specific Responsibilities:

  The person in this role will be responsible for developing and implementing marketing strategies for specific program areas. They will work closely with leadership, stakeholders, team members, the Office of Communications and the Office Marketing and Multimedia Services to ensure that the execution and processes are successful from beginning to end. Core responsibilities include the following tasks, but is not limited to:

• Developing campaigns and project initiatives to advance the department's brand, mission, goals and objectives to protect Florida's natural resource through the management of production schedules, monitoring deadlines and facilitating timely execution while maintaining a robust internal approval process.

• Assisting the Director of Marketing, Marketing Project Manager and the Office of Communications with marketing campaign execution, planning, developing supporting materials, communicating with stakeholders, vendors and reviewing creative assets.

• Analyzing trends and conducting specific program related outreach to identify marketing opportunities.

• Coordinating the development of marketing plans, compiling program and campaign reports. Overseeing the collection of campaign and initiative metrics and tracking campaign performance.

• Producing audience, trends and performance reports related to ongoing marketing campaigns, initiatives, projects and tasks or departmental needs.

• Conducting stakeholder meetings to maintain and track strategic marketing campaign goals.

• Keeping the Marketing Project Manager informed of ongoing projects and maintaining communication with stakeholders throughout the development and implementation process.

• Assisting with procurement for third-party branded material vendors, budgeting of marketing efforts and collaborating with various staff to take creative projects from concept to final product.

• Updating the DEP website during office closures such as hurricanes and other natural or manmade disasters.

• Performs other duties and special projects as requested.

  Required Knowledge, Skills, and Abilities:

• Ability to work using computer and digital platforms.

• Working knowledge of the Microsoft Office Suite/365, specifically Word, Excel and PowerPoint.

• Ability to work using Adobe Acrobat/Reader.

• Knowledge of developing marketing and advertising campaigns.

• Knowledge of current marketing and communication principles and trends.

• Interpersonal collaboration and communication skills.

• Good oral and written communication skills.

• Creativity and resourcefulness.

• Ability to adapt.

• Skilled in project management.

• Skilled in strategic planning.

• AP style writing.

• Skilled in content development experience for print publications, web, social media and marketing multimedia.

• Ability to work well and coordinate with others including executives, program administrators and both internal and external stakeholders.

• Ability to conduct and research needs assessment and analysis.

• Ability to function as a liaison between program areas, press office and leadership.

  Minimum Qualifications:

  Bachelor's degree in marketing, communications, public relations, or a related field of study from an accredited college or university; and two years of verifiable related experience in marketing, public relations, broadcasting, journalism, mass communications and/or other related fields; or any combination of post-secondary education or verifiable related experience, as described in this posting, for a total of six years.

  This position is designated as a Position of Special Trust in accordance with DEP 422 (Positions of Special Trust or Responsibility). Any applicant being considered for employment must successfully complete a Level 2 State and National criminal history check as a condition of employment before beginning employment, and also be screened in accordance with the requirements of Chapter 435, F.S. No applicant may begin employment until the background screening results are received, reviewed for any disqualifying offenses, and approved by the Agency.

  Preferred Qualifications:

• Knowledge of multimedia marketing production.

• Knowledge of web and digital media marketing platforms.

• Knowledge of Adobe Creative Suite.

• Knowledge of Microsoft Planner, Lists and SharePoint.

• Knowledge of the Associated Press Style.

• Knowledge and experience with multimedia and marketing campaigns for government, environmental issues, and/or destination marketing.

  DEP is committed to successfully recruiting and onboarding talented and skilled individuals into its workforce. We recognize the extensive training, experience, and transferrable skills that veterans and individuals with disabilities bring to the workforce. Veterans and individuals with disabilities are encouraged to contact our recruiter for guidance and answers to questions through the following email addresses:

  HR_VeteransPreference@dep.state.fl.us

  HR_Recruitment@ FloridaDEP.gov

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS’ PREFERENCE. Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply. Certain service members may be eligible to receive waivers for postsecondary educational requirements. Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code. Veterans’ Preference documentation requirements are available by clickinghere (http://www.dms.myflorida.com/content/download/97612/566545) . All documentation is due by the close of the vacancy announcement.

Nearest Major Market:Tallahassee