At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

About the job

The Content Marketing team is the voice of Nielsen. We work with our marketing peers to understand audience needs based on where they are in the buyer or user journey and then develop messages and content that establish domain authority, positively impacting buyer behaviors and driving commercial performance. We create content that meets audiences’ needs while moving the business forward.

This role reports to the Director of Content Marketing plays a critical role in supporting the development and execution of Content Marketing strategies including the creation of written content in all forms to function across every channel.

This role will collaborate closely with other parts of the Marketing organization as well as wider Nielsen stakeholders to determine our priorities and deliver on solutions.

Responsibilities

• Support the development of a content strategy aligned with the overall marketing strategy and business objectives

• Execute the creation of content to support multiple formats and channel delivery tailored to user needs and behaviors

• Collaborate with the wider Integrated Marketing team to plan and deliver content to operate across all platforms and campaigns

• Continually create and publish engaging content that aligns with the style, tone and characteristics of the industries that we operate in

• Edit, proofread and ensure excellent, fault free content at all times

• Partner with the Digital team to optimize content for SEO

• Use content management systems to analyze website traffic and users engagement metrics

• Develop an editorial calendar and ensure content team is on board

• Ensure compliance with law (e.g. copyright and data protection)

• Stay up-to-date with developments and generate new ideas to draw audience’s attention

Working Style

• Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done

• Playing well with others is a must. Teamwork is how the best work gets done

• Build working relationships inside and outside the organization

• Work independently on a small team with a tremendous amount of responsibility

• Work in a dynamic environment where new projects and pop-up often

• Ability to navigate ambiguity and evolving dynamics with a structured approach

• Excited by generating and adopting new ways of working

• Intellectually curious and collaborative with a strong work ethic

• Energetic, passionate, with an appetite to grow

Qualifications

• Minimum of 3 years experience in B2B Marketing, Media, Content and/or related field

• Bachelor’s Degree in Communications, Marketing, or related field

• Fundamental knowledge of Content Marketing and a good understanding of related marketing functions

• Exceptional creative writing and content development skills, experienced English language writer and content creator.

• Excellent organization, project management and problem solving skills

• A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner

• A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment

• Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions

• Strong project management and communication skills

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and act. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, inquisitive colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!