Conversion Marketing Manager

Location:

London

Department:

The Times & The Sunday Times

Salary Details:

Not Specified

Advertising End Date:

28 Jun 2024

Job Description

Your team: The Times and Sunday Times are two of the most respected and trusted news publications in the world. Our mission is to deliver quality journalism and information to our readers, while fostering a deep understanding of the world around us.

Your role: We have a fantastic opportunity for a Conversion Manager to join our fast-paced, high-impact Customer Marketing team to support News UK’s objectives to grow digital subscriptions and revenue for The Times and Sunday Times.

A pivotal role within the Acquisition team, your role will focus on creating a seamless and persuasive online experience that will improve subscription conversion rates in the UK and internationally. Blending creativity, data analysis and user psychology, you will identify opportunities for A/B and multivariate testing, whilst working closely with product, analytics and brand teams as well as our 3rd party optimisation agency.

Day to day you will:

• Develop and own the testing program to improve onsite subscription conversion

• Work with our external experimentation agency to run A/B and multivariate tests onsite to gather insights and assess how multiple elements interact and impact conversions

• Quickly interpret results, draw unique insights and clear recommendations for future CRO experiments

• Partner with the Product team to lead the development of enhanced onsite journeys based on successful experiments

• Continuously analyse the various stages of the subscription conversion funnel to identify opportunities to improve engagement and conversion

• Work with the Analytics team to improve data reporting

• Collaborate with other teams such as Performance Marketing, CRM and Brand to ensure consistency across all channels

• Manage and activate onsite sales, briefing stakeholders on the sale calendar and offer strategy

• Report on the results of all sale campaigns, providing insights and recommendations to the wider marketing team and stakeholders

• Manage all landing pages, using a marketing CMS, to support subscription campaign activity across the team

What we’re looking for from you:

• Previous experience of conversion optimisation and A/B testing

• Strong analytical background

• In-depth understanding of customer behaviour and conversion funnel strategies

• Experience operating a marketing CMS

• Experience using Salesforce or similar CRM tools

• Proficient using Google Analytics

We are News UK : One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through ourDiversity, Equity and Inclusion Strategy (https://www.news.co.uk/more-than-the-news/diversity-inclusion/) , which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have12 employee led networks and groups (https://www.youtube.com/watch?v=IMCi-KiMlL4&t=2s) that support our strategy and connect like minded employees socially.

Benefits

Some of our benefits include:

• Maternityleave up to 18 weeks full basic salary &paternityleave up to 2 weeks

• Wide range oftrainingavailable, plus full LinkedIn Learning access

• Private medical insuranceincluding coverage for pre-existing conditions

• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes

• ‘Bikes for Work’and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access towellbeing benefitssuch as EAP, physio/massage and counselling

• A generouspensionscheme with employer contributions of up to 5%

• 25 daysholiday, plus bank holidays and up to 4volunteeringdays per year

We want to ensure that everyone we meet has the opportunity to perform to their best when applying for a role. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.