Tag Implementation Specialist

About Randstad Sourceright

Randstad Sourceright is a global talent leader, providing solutions and expertise that help companies position for growth, execute on strategy, and improve business agility. Sourceright’s experience encompasses all facets of the talent acquisition of permanent employees and the contingent and contractor workforce. Key offerings include Managed Services Provider (MSP) programs, Recruitment Process Outsourcing (RPO) and Blended Workforce Solutions.

As a Tag Implementation Specialist, you will be responsible for managing and implementing tracking tags on websites and digital platforms. These tags are snippets of code that collect data about user interactions, enabling businesses to analyze and optimize their online presence. The role involves a mix of technical and analytical skills. Tag Implementation Specialist is a member of our in-house resourcing team.

About the Role:

• Location: Hyderabad

• Type of Role: Hybrid: Remote, Hours 11:00 AM IST to 8:00 PM IST (1 day a month in office)

• Experience: 7 years of experience as a Tag Implementation Specialist (similar titles: Mega data Specialist, Digital Content Tagger, Content Tagging Specialist)

As part of our in-house team, your key responsibilities will include:

• Oversee the technical management of our Tag Management platform

• Facilitate new technology implementations and maintenance, such as Joveo (programmatic job advertising platform)

• Assist the Analytics and Attribution team with tagging processes and implementation using Google Tag Manager

• Ensure the accurate and robust technical setup of Google Analytics (GA3 and GA4) for web and app reporting

• Govern the use of Google UTM tracking across multiple teams to ensure consistency

• Stay updated with industry innovations to identify new opportunities

• Maintain operational relationships with key technology providers, such as Gr8P (recruitment software platform)

• Manage and maintain XML job feeds (training provided)

• Conduct regular performance checks on third-party scripts loaded through tag manager and JavaScript to ensure correct setup

• Collaborate with Developers, Performance Marketing, and Media teams to scope, design, develop, and implement digital data collection initiatives and new technologies

• Assist new clients with the essential system setup for implementations

• Identify areas for process improvement and provide recommendations to management

• Create and manage client-facing process documentation

• Develop technology solutions for client integrations and enhancements

• Debug implementation issues, configuration, and coding errors

• Perform and advise on quality assurance testing post-tag implementation

Typical outcomes, services and products for this role are:

• Tracking and tagging

• Digital overall infrastructure

• Quality analysis and timely checks on feeds

For this role, your key expertise will include:

• Extensive knowledge in configuring Google Analytics, including accounts and properties

• Highly proactive with excellent multitasking skills

• Advanced knowledge of Google Looker Studio and Data Studio

• Strong skills in setting up, configuring, and maintaining API and XML feeds (training provided)

• Excellent program management skills: well-organized, meticulous attention to detail, data-driven, and able to meet project deadlines

• Familiarity with CRM and CMS platforms, and basic knowledge of front-end web development, including proficiency in HTML5 and CSS3

• Proficient in JavaScript and jQuery, with the ability to understand basic JS concepts such as for loops, accessing object properties, and basic browser APIs; expertise in tagging solutions, data layers, custom JavaScript variables, event parameters, and triggers

• Experience in implementing server-side tagging strategies

• Solid knowledge of custom event tracking

• Expertise in installing and configuring third-party tags, such as Hotjar, Joveo, and marketing pixels

• Ability to track and interpret business metrics and key performance indicators, including weekly/monthly reporting and dashboards, providing clear and actionable insights for leadership

• Proficiency in Tableau, Power BI, and SQL

• Working knowledge of digital data collection and data quality principles

• Solid understanding of front-end HTML/CSS frameworks (preferably Bootstrap)

• Understanding of website optimization development and design, including content management systems

• Experience in responsive web design

• RPO and MSP experience is a plus

• Knowledge of global data protection and compliance laws regarding consumer data, digital tracking, and remarketing

Competencies

Business acumen; Problem Solving; Attention to Detail; Proactive; Ownership and accountability; Data-driven; Time management and prioritization; Conceptual thinking; Team player; Able to adapt to the company brand style; Experienced in working in a deadline-oriented environment.

What’s in it for you?

• Join a global market leader in HR services with industry recognition

• Join a diverse and inclusive workplace

• Join a company with a wide range of learning and development opportunities

• Join a company that offers a great work/life balance

• Join a company with proven processes and high-output technology to create efficiency
  Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.